| IVOD_ID |
164888 |
| IVOD_URL |
https://ivod.ly.gov.tw/Play/Clip/1M/164888 |
| 日期 |
2025-10-30 |
| 會議資料.會議代碼 |
委員會-11-4-23-4 |
| 會議資料.會議代碼:str |
第11屆第4會期交通委員會第4次全體委員會議 |
| 會議資料.屆 |
11 |
| 會議資料.會期 |
4 |
| 會議資料.會次 |
4 |
| 會議資料.種類 |
委員會 |
| 會議資料.委員會代碼[0] |
23 |
| 會議資料.委員會代碼:str[0] |
交通委員會 |
| 會議資料.標題 |
第11屆第4會期交通委員會第4次全體委員會議 |
| 影片種類 |
Clip |
| 開始時間 |
2025-10-30T10:01:21+08:00 |
| 結束時間 |
2025-10-30T10:09:14+08:00 |
| 影片長度 |
00:07:53 |
| 支援功能[0] |
ai-transcript |
| video_url |
https://ivod-lyvod.cdn.hinet.net/vod_1/_definst_/mp4:1MClips/480bc0daa4347f00935ed0a69a8d2b92d0f4389371b7337b7858943a6a9958c97928a3d90b696a425ea18f28b6918d91.mp4/playlist.m3u8 |
| 委員名稱 |
蔡其昌 |
| 委員發言時間 |
10:01:21 - 10:09:14 |
| 會議時間 |
2025-10-30T09:00:00+08:00 |
| 會議名稱 |
立法院第11屆第4會期交通委員會第4次全體委員會議（事由：一、邀請交通部部長及交通部觀光署署長就「900萬國際旅客達標情形及旅宿業歇業缺工情形振興改善措施」進行專題報告，並備質詢。
二、邀請交通部部長及交通部觀光署署長就「配合賴清德總統所提『國家希望工程』與『觀光立國2030年觀光兆元產業』等目標如何務實達成」進行專題報告，並備質詢。
【10月27日、29日及30日三天一次會】） |
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謝謝主席署長因為身體不舒服那你坐著就好了 好不好那就請次長 次長請很早那個幾個 第一個我想就是這個 |
| transcript.whisperx[1].start |
24.11 |
| transcript.whisperx[1].end |
47.089 |
| transcript.whisperx[1].text |
一次性備品 這個基於這個SDGs ESG等等我都很支持一次性備品的不主動提供 這個可以但我看那個新聞有寫說這個呃 屢宿業的預金啊不不不提供 就以後旅行要自己帶預金去啊這個 觀光署是不是有澄清了來 請 請 觀光署 |
| transcript.whisperx[2].start |
58.353 |
| transcript.whisperx[2].end |
78.969 |
| transcript.whisperx[2].text |
報告委員我是廣東署旅宿組的副組長曾一平那有關於一次性備品的部分呢大概兩個原則嘛就是以大代小還有鼓勵就是六項牙膏牙收六項部分是旅客要自備然後一次性的不用再講我的意思說預金算一次性嗎這個不算不列在這個六項當中的列管當中 |
| transcript.whisperx[3].start |
80.731 |
| transcript.whisperx[3].end |
95.689 |
| transcript.whisperx[3].text |
這個普遍在台灣的旅宿業目前說把預金列為一次性的加速多嗎不多應該是個案而已這個案都跟他們告知了我們有告知旅宿業者那在上個禮拜也發了新聞稿這個要廣為讓 |
| transcript.whisperx[4].start |
98.752 |
| transcript.whisperx[4].end |
126.027 |
| transcript.whisperx[4].text |
我們有旅館有 旅宿有公會嘛應該讓他們知道 也讓消費者知道沒有這件事情那也要請相關的旅宿業者要在官網上公告對對對 這個一定要說明清楚啦否則這個對台灣影響也很大外國人來還要自己帶預金這個不合理啦第二個我想 您請坐來市長 這個第二個我想那個署長聽一下就好了這個我們現在開始做很多的行銷 |
| transcript.whisperx[5].start |
127.284 |
| transcript.whisperx[5].end |
148.312 |
| transcript.whisperx[5].text |
目的就是希望把國外旅客介紹台灣讓他們可以進來換言之我們對於英磅的市場我們投入了很多的資源那我的意思就是我不知道署裡面對於觀光署投入這些行銷資源有沒有相關的KPI也就是有沒有相關的對效果效益的這些檢測 |
| transcript.whisperx[6].start |
149.973 |
| transcript.whisperx[6].end |
175.871 |
| transcript.whisperx[6].text |
譬如說我隨便挑幾個來看因為大家其實現在政治工作者基本上也都經營自己的頻道自己經營自己的社群不只政治各行各業其實都是一樣的那我們一些很客觀的數字就可以來看譬如說這個圖裡面你看你請那個龜賢來代言的影片一個月前觀看次數是1049次 |
| transcript.whisperx[7].start |
181.082 |
| transcript.whisperx[7].end |
183.67 |
| transcript.whisperx[7].text |
這個概念上應該請我代言你不只1049 |
| transcript.whisperx[8].start |
186.189 |
| transcript.whisperx[8].end |
214.188 |
| transcript.whisperx[8].text |
而且我還不用收費我的意思就是該檢討啦那左邊這個是我們這個星級旅館的影片他觀看次數有4.5萬感覺起來還不錯但是只有看觀看次數我們也都知道嘛大家都內行人那個找機器人找網軍點一點他次數就可以飆高嘛這個不是我們要的所以我們會再搭配譬如說這個留言數留言數來下一頁 |
| transcript.whisperx[9].start |
216.169 |
| transcript.whisperx[9].end |
216.22 |
| transcript.whisperx[9].text |
谢谢观看 |
| transcript.whisperx[10].start |
218.707 |
| transcript.whisperx[10].end |
248.027 |
| transcript.whisperx[10].text |
你看這個左邊這個是韓國觀光公社他請那個韓國叫做國民男友朴寶劍的這個代言的這個影片你可以看得到他這個幾萬是基本然後他最高還可以到1.3億次當然人口不一樣韓國至少是我們的他5000萬人所以也不能夠完全用這個來去但是至少他的明顯他的數字比較合理一點 |
| transcript.whisperx[11].start |
249.007 |
| transcript.whisperx[11].end |
272.737 |
| transcript.whisperx[11].text |
那其他我們的叫做觀光署裡面的影片你可以看他相對其實就不多甚至也有那個幾百次譬如說我剛剛講龜賢1049那旁邊這個有沒有這個叫做這個佳穎是吧這個才729次這個其實都是很明顯的數字很不合理的地方好來下一個 |
| transcript.whisperx[12].start |
275.333 |
| transcript.whisperx[12].end |
295.683 |
| transcript.whisperx[12].text |
好那這個是去年就是找許光漢代言觀看次數就有破百萬的就有破百萬的來下一頁好那這是找那個泰星泰國的明星來代言的那觀看次數有這個20萬次觀看次數有20萬次這個應該也算不錯啦不錯好再來好這個是一樣的就是那個好 |
| transcript.whisperx[13].start |
301.872 |
| transcript.whisperx[13].end |
327.402 |
| transcript.whisperx[13].text |
然後再來就是這個是韓國的那個經紀公司的社群平台好來那所以我們我剛剛講過你從這些數字來看公安署應該要好好的來管理就是我們我今天來不是要檢討說他因為這個數字沒有什麼沒有一定點很高也不見得怎麼樣因為我們會講合理的是按讚數跟 |
| transcript.whisperx[14].start |
328.903 |
| transcript.whisperx[14].end |
354.877 |
| transcript.whisperx[14].text |
跟那個留言數要一定程度的比例就是你按讚50萬留言3這個一定慣的一定慣的因為這個大概大家你們問一下可能觀光署裡面的年輕同仁他們有平常在使用社群平台應該就可以知道所以換言之觀光署應該對這些投入譬如說投入龜嫌投入哪一個影星我都沒意見你們去找去找適當的人但每一年都應該有這樣的一個檢討 |
| transcript.whisperx[15].start |
356.798 |
| transcript.whisperx[15].end |
384.035 |
| transcript.whisperx[15].text |
對於投入效果的檢討甚至不用到年底年中我們就應該好好的來檢討譬如說這個明顯到底這是他沒有認真在推就代言那個人沒有很認真他自己也有社群平台他社群平台可能自己都比我們高非常的多可是他代言我們的影片是通路有問題是因為我們沒有在YouTube下廣告YouTube下廣告它其實就是點數利率比較高所以到底是什麼原因一定要好好的把它檢討出來 |
| transcript.whisperx[16].start |
386.629 |
| transcript.whisperx[16].end |
412.571 |
| transcript.whisperx[16].text |
市長這樣你懂我的意思嗎非常認同我們投入的經費都要確認它用在對的地方所以我把它整理出來那最後我有一個事情也讓你們參考一下我們如果來做一個比較這個我們辦公室把它整理一下最後一張那個韓國觀光公社你看它的國際策略它的國際策略其實它不只是除了我剛剛講那個KPI檢討到底什麼原因該怎麼做你看它更重要的是它把它的這個 |
| transcript.whisperx[17].start |
414.79 |
| transcript.whisperx[17].end |
436.076 |
| transcript.whisperx[17].text |
我們的社群平台當成主要的媒體平台同時他投資高質量的內容那更重要的是你看他的內容本身就是高質量的娛樂產業然後觀眾是主動搜尋和分享也就是說除了事後的KPI的檢討我們怎麼去跟這一個 |
| transcript.whisperx[18].start |
438.758 |
| transcript.whisperx[18].end |
456.855 |
| transcript.whisperx[18].text |
網紅或者跟這一個代言的明星來合作其實那個內容的討論更重要或者他怎麼去持續讓他變成一個可以增加啦而不是事後說你沒有用我就換一個就從內容的投入應該就要開始因為時間的關係啦這個我會後會給你們參考所以我覺得這個是對於我們這些 |
| transcript.whisperx[19].start |
461.563 |
| transcript.whisperx[19].end |
469.156 |
| transcript.whisperx[19].text |
行銷的費用必須錢要花在刀口上要做一些有用的事情好不好這個市長我今天因為時間關係我就講到這裡非常謝謝委員好謝謝 |